ART DIRECTION — MOTION — CREATIVE
Unisys wanted a video to commemorate their 150th anniversary, drive engagement, and generate excitement around this milestone.
The Brief:
In 2023, Unisys celebrated 150 years of breaking barriers with innovative technology that transforms organizations. To commemorate this momentous occasion, we were tasked with creating a video that celebrates the company’s rich history, reinforcing its brand values, and bringing its timeline of innovation to life. The video needed to highlight how Unisys has consistently pushed boundaries over the years and continues to do so.
The IDEA:
I wanted to create a look for the video that really enphasized the notion of push through positive movement. My approach was to highlight the importance of aligning things together to see the bigger picture. The approved concept showcased how a single breakthrough could trigger a chain reaction of progress and innovation. By carefully aligning the typography with the video, we were able to demonstrate how Unisys is always pushing the boundaries of what’s possible and striving to achieve the impossible.
The solution:
Through a dynamic blend of animation and storytelling, we created a video that answered all of the client’s key requirements.
It highlighted key milestones, created a sense of momentum and ignited internal pride by celebrating Unisys’ achievements. The video paved the way for an even brighter future—one where the Unisys team continue to push for the next breakthrough.