DESIGN EXECUTION — CREATIVE — OOH 

Agency: BASTIOn (Freelance)

Bringing bold concepts to life at speed—translating a playful, punchy masterbrand idea into a fully-fledged OOH and digital campaign across new Kellogg’s product launches.

The Brief:

Kellogg’s was launching two new products—Coco Pops Chocos and NGHCP—with a bold new message: “Real nourishment, for real.”

With a hard deadline, the challenge was clear: take an ambitious creative idea and make it work—fast—across OOH, digital display, and static formats. Every execution had to clearly communicate the newness of the product, maintain brand consistency, and adhere to strict visual and messaging guidelines.

CAMPAIGN EXECUTION:

Working closely with the lead Art Director, I helped translate early creative thinking into a cohesive, design-led rollout that made the idea feel real and campaign-ready. From tightening headlines and adapting messaging hierarchy, to working with final pack artwork and rebalancing layout compositions, the goal was clarity, impact, and flexibility.

The “Real nourishment, for real” lock-up became the visual anchor across formats—supported by clear RTBs like 12.7g protein and 4 health stars to hero the product’s benefits in context.

MY CONTRIBUTION:

Brought in as a Senior Designer on a freelance basis, I helped realise the creative vision under tight timelines:

  • Partnered closely with the Art Director to meet tight deadlines and deliver a high-quality, cohesive campaign
  • Built the core 3D background treatment in Illustrator, allowing for scalable, adaptable visuals across formats
  • Adapted early-stage concepts into final, production-ready layouts for OOH and digital
  • Integrated approved product artwork and ensured consistency across all campaign outputs
THE RESULT:

Despite a fast-tracked timeline, the campaign landed with confidence. The flexible visual system, combined with punchy messaging and clean product focus, allowed Kellogg’s to make an instant impression with new product launches—and reinforced its renewed positioning around real nourishment, for real.