ARt direction — creative
Create and develop a look for the virtual FY22 Harvard Summit, that aligns to the theme of thriving in a new reality.
The Brief:
The objective of this campaign was to help the next generation of leaders navigate many challenges and seize new opportunities to be proactive, creative, and pioneering. In partnership with Harvard, this highly interactive series was a must see/be event. We developed three concepts around the ideas of outpacing change, breaking free and the futurist.
Here are the three concepts presented to client. Option two was the preferred choice and was rolled out to key deliverables.
the concepts:
Concept one was about having the insight to outpace change. Constantly moving forwards and finding new pathways to growth. The person— leading from the front, one step ahead of uncertainty—represents this new way of thinking.
Concept two focused on moving forwards and confident reinvention. It needed to convey how, armed with insights and strategy, we can leave the old behind, and enter a bold new reality. People are seen breaking free from the image, representative of the past, and stepping into a colourful new world of opportunity.
And finally, concept three was about the next generation of leaders and visionaries, shown looking forward to the new, with confidence. Optimistic and dynamic, the images show, through light, the transformative power of human ingenuity—the guiding light in a new era.
Three PowerPoint covers for the event
The solution:
Concept two, with the person breaking the space was preferred, and we rolled it out into PowerPoint, web, email, and posters.
