MOTION — ART DIRECTION — CREATIVE
Strategy Day FY22 video celebrating past accomplishments, strategists, and a bold vision for the future.
The Brief:
We needed to create a video that would be used for the global kick off broadcast and community sessions. It needed to get people excited about the program and the learning experiences on offer. It also had to amplify the role of Strategy within Strategy & Consulting.
Initial designs playing on a mirror concept
The PROCESS:
As the copy we developed was mirrored, we decided to explore this with the visuals. I wanted something visually striking that played on the idea of constant change. The mirrored concept worked well in aligning to the idea of greatness starts with strategy, that it’s an energetic force for transformation and disruption.
Final storyboard
The solution:
The mirrored visuals, cut to some energetic music worked wonders. It successfully showcased Strategy in a way that reinstates their position within S&C and Accenture as a whole. It also worked in portraying a world of rapid daily change, where one thing is constant — that greatness starts with strategy.
Final video