Strategy — Art direction — copywriting — design
Emoji style creative and brochure about the benefits of platform adoption, allowing consultants to talk to the ‘digital cool kids’.
The Brief:
With an audience of marketers in ‘unicorn’ companies, we needed to produce a creative campaign that could deliver a ‘bold message’, with a casual tone. The first deliverable was a brochure, followed by a video and presentation deck.
How do you shatter stereotypes and help consultants break though to the ‘digital cool kids’?
The solution:
We worked on the brochure first, opting to tell the story as a text message conversation between a client and Accenture. Following this, we developed a video in the same style. Both were well received and very different to the ‘standard’ Accenture look.
Let’s talk loyalty video